Zach Cross

Zach Cross is the President of Revenue Analytics, Inc., a company that specializes in revenue management and price optimization software.12 In his role, Zach is responsible for setting the direction to achieve the company's revenue growth vision, developing and implementing marketing and business development strategies, and ensuring profitable and efficient engagements for clients.12

Zach co-founded Revenue Analytics, which has grown to become a leading consulting firm in organic revenue growth for Fortune 500 companies.1 He has extensive experience across various industries, including automotive, cruise lines, distribution, travel and hospitality, manufacturing, media, and retail.12

Prior to co-founding Revenue Analytics, Zach worked at Revenue Technologies, where he provided high-tech manufacturers with business process re-engineering consulting services and software implementation best practices.12

Zach's background in revenue management is influenced by his father, Robert G. Cross, who is widely recognized as a foremost expert in the field and authored the New York Times Business Best Seller "Revenue Management: Hard-Core Tactics for Market Domination".1

Zach studied at the University of Miami, where he double-majored in entrepreneurship and marketing.3 His passion for understanding supply and demand, pricing strategies, and using price to drive demand in certain categories led him to his current career path.3