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Bill Carroll
Principal, Marketing Economics
Dr. Bill Carroll is a Senior Analyst at Phocuswright Inc., specializing in yield and revenue management, business planning and modeling, distribution, and pricing analysis in the travel industry.13 He is a PhD economist with over 25 years of experience in the travel sector.13
Dr. Carroll's professional background includes:
- Consulting with Phocuswright on various topics related to the hospitality and travel industry.1
- Co-authoring and authoring several Phocuswright reports, including "U.S. Online Travel Overview Eighth Edition" and "Hotel & Lodging Commerce 2002-2005: Distribution Strategies and Market Forecasts".1
- Serving as a faculty member at Cornell University's Hotel School.14
- Previously holding positions as vice president of global marketing for Reed Elsevier's Travel Group and vice president of global market planning for Hertz.1
- Working as an economist for AT&T.1
Dr. Carroll's educational background includes:
- B.A. in economics from Rutgers University
- Ph.D. in economics from Penn State University1
His areas of expertise encompass:
- Revenue management
- Pricing strategies
- Marketing management
- Travel distribution
- Business planning and modeling13
Dr. Carroll is recognized as an expert in his field and frequently contributes to Phocuswright's research publications, reports, and conferences.12 He also maintains an active role in the academic world through his association with Cornell University.4