Terry Sylvan

Terry Sylvan is an innovative, strategic, and results-driven Senior Marketing Professional with over 15 years of experience in global advertising, working with both dynamic start-ups and established ad agencies.

Experienced in various areas including running cross-departmental groups, digital platform strategy planning, business research and analysis, customer acquisition, and brand development, Terry possesses a unique ability to anticipate business trends, identify industry pulse, and uncover growth opportunities.

Having worked with global brands like the Vancouver 2010 Olympics, Nestle, Pepsi-Hostess Frito Lay, Unilever, Microsoft, Pioneer, Intrawest, Rogers, General Motors, and Telus, Terry has a track record of helping brands clarify their vision, assess idea viability, and connect with customers effectively.

Terry's specialties encompass a wide range of marketing areas such as online marketing campaign development, digital marketing, integrated marketing and advertising, internet strategy, brand development, brand management, marketing research, campaign optimization, mobile marketing, social media marketing, creative direction, creative team management, SEM, analytics, content planning and management, and startup marketing consultation.

Education-wise, Terry has studied at The University of British Columbia, the Canadian Securities Institute for the Canadian Securities Course, University of Toronto Scarborough, and Seneca College of Applied Arts and Technology.

Having held positions like Partner and Director Strategic Marketing at Strategy+Design Marketing, Director of Customer Marketing Strategy (Interactive) at MacLaren McCann, Senior Account Director and Interactive Strategist at DDB Canada, Director of Online Strategy at BBDO, and Manager at Datawest Ltd, Terry Sylvan has showcased expertise across various roles within the marketing industry.