Angelo State University

E-commerce Marketing Manager at Resignation Media

•Managed and led concept development teams through diverse SMB landscape and drive campaign. Program managent customer service and leadership. Managed overall Shopify account: Marketing payment orders, reporting, discounts, and secure checkout.
•Coordinated SMB sales initiatives and developed overall marketing calendar to support product launches, mass email, and social/digital media strategy. Drove accelerated growth in the acquisition of new leads. Lead expansion list acquisition while improving investment ROI through iterative cohort testing.
•SaaS platform survives with budget negotiations and time management to deal with competing priorities.
•Work with account managers, project managers, and ISG Marcom leadership to manage writing project deadlines, interpret, market software, digital marketing, and apply stakeholder feedback.
•Product marketing and Google analytics, Tableau visuals detailing with competitive conditions while laying out a product vision that delivers unique value based on customer or demand generation.
•Researched competitive landscape with new initiatives to test A/B test, build-measure-learn-repeat. Brand advocate and maintained strong relationships with social media influencers and bloggers. Write copy for mass emails, blog posts, marketing automation, and social media content.
•Curated and managed strategic partnerships that align with our brand and support growth objectives 
•Proactive high quality agile digital marketing with video on mobile platforms and B2B targeting.
•Analyze data, new trends and insights. Reporting monthly results, and key learning to the team.
•Collaborate with internal teams (Production, media, merchandising) on the marketing plan and ensure the plan hits deadlines and stated objectives. Communicate proactively & consistently. Lead retargeting drive campaigns for recently abandoned checkouts and developed inviting copy to promote brand reengagement. Analytics and growth using DOMO, Klaviyo.

Resignation Media

Marketing Manager

•Development and implementation of brand strategy for new and existing products while overseeing implementation of marketing strategy.
•Managed digital and mobile campaigns for Sony Pictures, UFC, and the Walgreens app. Furthermore, strategically matched brands with top tier social media content creators. 
•Developed social and digital media campaigns using Instagram for Coca Cola’s new gaming platform “Coke Sports” to reach key demographics and increase market visibility.
•Proactive high quality agile digital marketing with video on mobile platforms
•Utilized market analytics to develop marketing strategy for FY16 with goal of increasing sales to +$100K.
•Product marketing implementing social sciences and imagery engaging consistent organized partnerships.
•Competitive business-to-business sales made with full-service online SEO, SEM, and mobile optimized marketing packages to small business owners and executives—reaching 20% above forecasted goal in Q4FY15.
•Manage multiple products, business marketing, growth marketing, implemented, tracked, and refined analytical marketing strategies as provided by management for specific key accounts.

Social Native

Social Media Manager

•Brand and content operations media manager for healthy lifestyle products; developing digital marketing campaigns to reach key demographics and increase market visibility.
•Responsible for meeting with customers to identify and qualify needs—collaborated to find appropriate solutions that maximized returns.
•Startup driven hands on automation data analysis to enhance email marketing strategies.
•Utilized market analytics to develop marketing strategy for FY16 with goal of increasing sales to +$100K.
•Competitive business-to-business sales made with full-service online SEO, SEM, and mobile optimized marketing packages to small business owners and executives—reaching 20% above forecasted goal in Q4FY15.
•Goal-oriented judgment troubleshooting quality standards to improve brand lifecycle and integrity.
•Creative marketing meetings with internal stakeholders curious to enhance DoubleClick online video. 
•Implemented, tracked, and refined marketing strategies as provided by management for specific key accounts.
•Management skills, governance, brand strategy, join stakeholder management with cross-functional teams in dynamic environment.

Meal Pros LLC

Marketing and Brand Manager

•Created social media strategy and digital content to enhance brand awareness within channel for app.
•Became media influencer using all social media channels to broaden market presence and gain new customers.
•Digital marketing campaigns, analytical management skills provide reports, motivated project management and organized consistent teamwork.
•Self-driven ability to distill communications content into effective sales presentations for key stakeholders and corporate leadership.
•Implemented corporate marketing team by supporting corporate advertising, media placement, public relations initiatives, and cross-promotional initiatives. 
•Researched and consolidated seasonal media and demographics; engaged in database research to help develop marketing strategy for key client accounts.
•Gained overview of products and services for client accounts; recognizing salient features in order to aid in the design and development of marketing strategies and materials.

lowekey Media

Campaign Manager

•Approached and partnered with premier NFL sports agency “Athletes First” to seed superstar NFL Athletes including, but not limited to Green Bay Packers QB Aaron Rodgers, Kansas City Chief RB Jamaal Charles, and Seattle Seahawks DB Earl Thomas new apparel to endorse on their instagram & other social media platforms. 
•Planned and executed successfully the Athletes first celebrity/NFL golf challenge and hole sponsorship along with Lexus and Zico water.
•Hired and directed talent to represent ATL product line while partnered with NFL and Athletes First.
•Developed and implemented successful “go-to” market strategies to increase sales and bottom line revenue growth by 32% in FY14.
•Qualifies all research market generation opportunities and looks for additional areas for customer engagement and increased sales prospects, including brand management campaigns.
•Identified new business leads and generated new customers—increasing client list by 15% quarter over quarter during FY11-FY15 while maintaining sufficient inventory to meet customer requirements.
•Work Cross-functionally with proven passionate track record of consumer satisfaction.
•Created company concept, market branding, sales campaigns, PR, and facilitated growth of start-up.
•Managed team of driven sales leaders in regional market leading to market share generation of 3% in FY10.
•Negotiated and reviewed legal contracts for supply chain, operations, and inventory. Hands on budget scalability.

Aundrus Poole