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Sisko-Anthony Cruz
Integrated MarComms Leader — Connecting Brands to Key Cultural Moments
Sisko-Anthony Cruz is a seasoned professional with expertise in publicity, communications, and experiential marketing.
Specializes in launching and repositioning consumer lifestyle brands across various industries such as spirits, music, entertainment, fashion, sports, automotive, beauty, and other consumer packaged goods (CPG) verticals.
Excels in trend spotting, target market identification, influencer integration, and implementing multicultural brand strategies for Women, Gen Z, and Millennial segments.
Holder of a Master's Degree in Communication and Media Studies from The New School and a Bachelor of Arts in Media Management and Communications from SUNY New Paltz.
Worked in key roles at reputable organizations including Eicon Communications, ROX United, Legacy Marketing, NBCUniversal Telemundo Enterprises, Univision Communications Inc., Fox News Media, and HarperCollins Publishers.
