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    Sean Jecko

    Senior Account Executive; VP Qualitative at Russell Research

    Sean Jecko is a Senior Account Executive and VP of Qualitative Research at Russell Research, based in Durham, North Carolina.1 With 22 years of experience, he specializes in brand and marketing strategy, focusing on finding and leveraging human insights to drive business growth.1

    Professional Expertise

    Sean's expertise lies in helping businesses and agencies understand their audiences and develop effective strategies. His key areas of focus include:

    • Finding and understanding best customers
    • Analyzing customer journeys
    • Determining brand and corporate equity
    • Developing brand and product value propositions
    • Creating breakthrough brand and communication strategies1

    Client Experience

    Sean has worked with a diverse range of high-profile clients, including:

    • U.S. Army
    • Pulte Homes
    • Gillette
    • Taco Bell
    • Bridgestone
    • AAA
    • NY State Tourism
    • Hilton Honors
    • Pepsi Bottling Ventures/Suntory
    • Verizon Wireless
    • Earnest1

    Agency Engagements

    He has also collaborated with several prominent agencies, such as:

    • McCann
    • Organic
    • Razorfish
    • BBDO
    • Publicis NY
    • Downtown Partners Chicago
    • The Variable
    • McGarry Bowen1

    Professional Development

    Sean has obtained various certifications from LinkedIn, demonstrating his commitment to continuous learning:

    • Finance for Non-Financial Managers
    • Academic Research Foundations: Quantitative
    • UX Research Methods: Interviewing
    • UX Research Methods: Card Sorting
    • UX Foundations: Research
    • Design Thinking: Understanding the Process
    • Design Thinking: Implementing the Process1

    Sean Jecko's professional motto emphasizes the importance of insights in driving business success: "If you haven't got an insight, then you haven't got an idea...or a chance".1 His LinkedIn profile showcases his expertise in helping companies find insights that lead to better business outcomes.234

    Related Questions

    What are some notable projects Sean Jecko has worked on?
    How does Sean Jecko approach understanding customer journeys?
    What makes Sean Jecko's brand and marketing strategies unique?
    Can you provide examples of breakthrough strategies Sean Jecko has developed?
    What are the key insights Sean Jecko has discovered in his 22-year career?
    Sean Jecko
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    Sean Jecko, photo 2
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    Experience

    Senior Account Executive, VP Qualitative Research at Russell Research
    Founder and Principal at QUENCH Insights and Pencil Brand Strategy LLC, Group Strategy Director at McKinney

    Education

    Bachelor of Arts in Psychology from The University of the South (1991 - 1995); Master's degree from Brandcenter at Virginia Commonwealth University (2000 - 2002)

    Location

    Raleigh-Durham-Chapel Hill Area
    Location