Sam Decker, a seasoned marketing executive and entrepreneur with over 25 years of experience, has made a significant contribution to the B2C, B2B, and B2B2C sectors. Sam started his career by leading the marketing, product, and sales departments for several early-stage startups in California, focusing on direct mail catalogs, marketing consulting, online communities, and telecommunications. In 1999, he joined Dell, one of the largest computer technology corporations, where he oversaw the design, operations, analytics, content, and P&L management of Dell's consumer web site, growing Dell's consumer online revenue to over $3.5 billion. Sam also pioneered the Consumer CRM & Segmentation Group, responsible for developing vertical markets, retail marketing strategy, CRM & database marketing programs, Hispanic marketing, three-year plan, customer-centricity strategy, and change leadership program.

Sam is also well-recognized as the founding CMO of Bazaarvoice Inc. where his innovative marketing strategies helped Bazaarvoice receive the "ClickZ Marketing Innovation of the Year" award twice. Sam's success didn't end there; he founded and led Mass Relevance, the SaaS leader in social integration, which grew to 150 people globally serving 300 clients before Spredfast acquired it. Sam was also Co-founder and active Chairman of Clearhead, the leader in digital experience optimization, where he chaired the Board of Advisors.

Sam is an author of two books, "301 Do-it-Yourself Marketing Ideas" and "How to Market With Computer User Groups," and a frequent contributor and speaker on leadership, culture, and marketing. Today Sam is an advisor to CEOs and executive teams, angel investor, board member, and on the verge of turning over the next rock. His educational background includes studying business and marketing at California Polytechnic State University-San Luis Obispo and Westmont College.