Sam Batstone

Highly experienced omnichannel B2B marketing/ marketing operations professional - strategy + hands on - commercially savvy - Marketing geek - analytics driven - lead gen - creator of high performing teams

Sam Batstone is a seasoned Marketing Director and Marketing Operations Director with over 30 years of experience in digital and integrated marketing.

He is known for his analytics-driven approach and his focus on driving measurable actions for business growth and customer advocacy.

With a strong background in omnichannel marketing, sales funnel development, and marketing operations management, Sam excels in establishing effective processes and enhancing ROI.

His expertise spans across digital and offline marketing strategy, team building, mentoring, agile project management, P&L ownership, and developing actionable measurement SLAs and KPIs.

Sam has a track record of creating high-performing marketing and digital teams by mentoring and up-skilling team members and implementing marketing operations change management.

He is proficient in bringing new service offers and products to market, developing partner and distributor channels, and implementing analytics and KPI development strategies.

Sam's experience encompasses a wide range of sectors including engineering, retail, education, technology, property, food, financial services, leisure, FMCG, manufacturing, and education.

He has worked in both client-side and agency-side roles across start-ups and blue-chip corporate brands, focusing on B2B and B2C markets.

Throughout his career, Sam has held various key positions in renowned organizations such as Quadient, Sherpa Marketing, Creation Agency, It's Fresh Ltd, and Found.co.uk among others.

His expertise covers demand generation, lead generation, brand development, online and digital marketing, paid advertising, marketing automation, CRM, account-based marketing, and integrated offline marketing strategies.

Sam's proficiency with tools like Act-On, Pardot, Marketo, Salesforce, HubSpot, Google Analytics, and Microsoft Office adds to his strategic advantage in the digital marketing landscape.

He also played a significant role as a Gamesmaker during the London 2012 Olympics.

Sam Batstone's diverse and rich experience makes him a sought-after professional in the marketing industry, valued for his strategic insights, leadership skills, and ability to drive business growth.