Oliver Maletz

Oliver Maletz: Strategic Marketing Executive in Automotive and Digital Spheres

Oliver Maletz is a strategic marketing executive with extensive experience in the automotive industry and digital marketing. He is currently serving as the Executive Director of Auto Solutions at Omnicom, where he oversees an automotive vertical across 25 automotive brands under Omnicom Precision Marketing Group and Omnicom Media Group.13

Key Highlights of Oliver's Career:

• Exec. Dir. Auto Solutions at Omnicom (2021-2024): Responsible for driving marketing communications transformation to increase OEM revenue and brand growth for major automotive brands like Chevrolet, Volkswagen AG, Jaguar Land Rover, Mercedes, Honda, and Toyota1
• Head of Connections Planning, Media & International Communication at Volkswagen AG (2013-2019): Oversaw all VW brand communication channels globally and implemented holistic consumer connections approach across marketing partners12
• Independent Connections Planning Consultant at AlmapBBDO in São Paulo (prior to joining VW): Worked to improve Volkswagen Brazil's media creativity and innovation2
• Global Media Director for the DaimlerChrysler Media Alliance (2000-2001): Managed media planning and buying across 60 markets and developed global strategic integrated communications frameworks2

Oliver's diverse background includes leadership roles at global, regional and local marketing agencies, with a focus on progressing digital marketing data, tech and tools.1 He is known for his ability to champion innovation, drive marketing ROI, and bridge the gap between vision and execution.1