Sean Dixon

Managing Director, Activation and Applied Analytics

Sean Dixon is the Head of Digital at PHD, where he specializes in media strategy, performance-based advertising, search advertising, analytics, and brand development. He has a strong background in media planning and buying, user experience, and social media marketing.

Professional Background

Sean has held various leadership roles in the media industry:

Managing Director, Activation and Applied Analytics at Critical Mass since October 2023.
Managing Director, Applied Analytics & Activation at Omnicom Media Group from June 2022 to October 2023.
Managing Director, Marketing Science at Omnicom Media Group from June 2018 to June 2022.
He has also served in multiple roles at OMD Toronto, including Group Director of Marketing Sciences and Director of Emerging Media.

Skills and Certifications

Sean is qualified in several areas, holding certifications in Google Analytics, omni certification from Annalect, and various LinkedIn Learning courses related to marketing and privacy. His goal is to create meaningful connections between brands and consumers through innovative and measurable strategies.1

Experience

Managing Director, MKS at Critical Mass (October 2023 - Present)

Managing Director, Applied Analytics & Activation at Omnicom Media Group (June 2022 - October 2023) · 1 year 5 months; Managing Director, Marketing Science at Omnicom Media Group (June 2018 - June 2022) · 4 years 1 month; Group Director, Marketing Sciences at OMD Toronto (April 2016 - June 2018) · 2 years 3 months