Bishwajeet Samal

Bishwajeet Samal is a veteran marketer with over 17 years of experience in Brand Management and Marketing Communications. A B.Sc. graduate from B.J.B. Autonomous College, Bhubaneswar, Odisha, Samal received an MBA in Marketing from the Institute of Management Development and Research (IMDR), Pune. He's a confident and meticulous leader known for innovative, creative, forward-thinking in team environments. He's an expert in balancing commercial value realization with strategic value delivery, building and optimizing marketing operations for improved efficiencies, and effectiveness. His journey began in advertising and media before moving to telecom and automotive industries.

Samal's career highlights include being the Head of Marketing at Volkswagen India, Regional Media & Marketing Communications Manager - Europe at Volkswagen AG, and Dy. Head of Marketing Communications at Volkswagen Group Sales India Pvt. Ltd. He's a proponent and practitioner of doing things differently, focused on innovations for a differentiated brand positioning. He's experienced in building a strong, motivated, dedicated, and empowered team.

As an industry participant, Samal has shaped responses and shared his opinions on key marketing issues and trends facing advertisers. With his science background, he approaches problem-solving in a logical way. Samal has deep expertise in brand strategy, global media management, consumer insights, and marketing communications.