Salim Yueksel

Salim Yüksel is a prominent figure at Volkswagen AG, where he holds the position of Future Trends, Marketing Trends, Global Branded Entertainment, New Platforms, and Strategic Partnerships. His role involves spearheading innovative marketing strategies and collaborations that align with the company's vision for future mobility and brand engagement.

Professional Background

• Experience: Yüksel joined Volkswagen AG in early 2001 after a successful career as a self-employed architect for 12 years. His background as a qualified engineer and architect has equipped him with a unique perspective on design and functionality in automotive branding.3
• Education: He studied at the University of Kassel, which provided him with a solid foundation in engineering and design principles.4

Key Responsibilities

In his current role, Yüksel is responsible for:

• Developing and implementing strategic partnerships that enhance Volkswagen's brand visibility and market reach.
• Overseeing global branded entertainment initiatives, such as Volkswagen's collaboration with Marvel Studios for the promotion of the film Ant-Man and The Wasp: Quantumania, where he emphasized the importance of emotional storytelling in marketing.1
• Exploring new platforms for brand engagement to adapt to changing consumer behaviors and technological advancements.2

Contributions to Volkswagen

Salim Yüksel has been instrumental in integrating creative marketing campaigns that resonate with diverse audiences globally. His approach focuses on blending entertainment with brand promotion, leveraging partnerships to create memorable experiences for consumers.

Yüksel's extensive network and experience within the automotive industry position him as a key player in shaping Volkswagen's future marketing strategies.