Matt Collins

Matt Collins is the Sales Director at KP Snacks Limited.12 He has been with the company since the end of 2013, which he considers his best career decision so far.1 In his role, Collins manages multichannels and leads five distinct trading teams to drive growth in the bagged snacks category through KP Snacks' portfolio of brands, including Hula Hoops, McCoy's, KP Nuts, Tyrrells, and popchips.1

Collins has a background in Food Retail Management, which he studied at Brighton University.1 His career in the FMCG (Fast-Moving Consumer Goods) industry began at Tchibo Coffee International, where he spent five years in various functions.1 He then moved to Premier Foods, which helped him grow as a leader and refine his core competencies before joining KP Snacks.1

At KP Snacks, Collins has been part of the company's growth and transformation, including its acquisition by Intersnack and subsequent strategic acquisitions of other snack brands.1 He enjoys the pace and variety of his work in the FMCG industry and particularly loves the brands and products he represents, admitting to enjoying at least a packet of crisps every day.1

Collins emphasizes attention to detail as his "secret weapon" and follows the DADI (Distribution, Availability, Display, and Impact) principle as a fundamental approach to in-store success.1 He is passionate about seeing his team achieve their personal growth and goals while contributing to the category's growth.1