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Scott Drew
Continuous Insights Manager at KP Snacks
Professional Background
Scott Drew-Gore is an accomplished insights and management professional known for his strategic approach and extensive experience in the food and retail sectors. With a strong educational foundation in Chemistry with Management and extensive training in market insights, he has developed a robust skill set that allows him to excel in understanding consumer behavior and market dynamics. His career trajectory is marked by significant contributions to leading companies, where he has showcased his abilities to drive commercial insights and inform strategic business decisions.
Scott currently holds the position of Continuous Insights Manager at KP Snacks, where he plays a pivotal role in shaping the company’s consumer insight strategy. His work involves identifying key areas for growth and innovation within the snacks category, making data-driven recommendations to enhance product offerings and improve customer satisfaction. His analytical skills, coupled with his management expertise, allow him to effectively translate complex data into actionable strategies.
Previously, Scott served as the Commercial Insight Manager at Bakkavor, where he utilized his background in food retail to provide invaluable insights that guided product development and marketing strategies. His ability to analyze market trends and customer preferences was critical in driving Bakkavor’s commercial success and competitive positioning within the industry.
Scott's career began as a Graduate Food Buyer at Marks and Spencer, one of the UK’s leading retailers. In this role, he was responsible for sourcing high-quality food products and negotiating with suppliers to ensure best pricing and quality standards, gaining essential experience in the retail sector. He also worked at Primark Stores Limited as a Trainee Merchandiser, where he honed his skills in product merchandising, market analysis, and operational efficiency.
Scott possesses a rich background in research, having held various positions at MMR Research Worldwide, starting as a Trainee Research Executive and advancing to Senior Research Executive. His role involved conducting in-depth market research and analysis to inform brand strategies for multiple clients. This foundational experience in research provided Scott with a deep understanding of consumer insights, which has been invaluable throughout his career.
He also has experience working as an Events Officer at STFC, where he coordinated events that enhanced community engagement and promoted awareness of the organization’s initiatives. This role complemented his analytical skills with the interpersonal skills necessary for successful event management.
Education and Achievements
Scott Drew-Gore’s academic journey began at the University of Bath, where he pursued a BSc (Hons) in Chemistry with Management. Graduating with a first-class degree with honours, he demonstrated exceptional academic prowess, combining his passion for science with practical management insights. His education at the University of Bath has provided him with a solid foundation to navigate the complexities of consumer goods, particularly in the food industry.
Before attending university, Scott excelled at Colyton Grammar School, achieving three A’s at A-Level. His strong academic performance during A-Level studies set the stage for his successful entry into higher education and ultimately shaped his professional pursuits.
Throughout his career, Scott has continuously sought professional development opportunities to enhance his skills and stay current with industry trends. His proactive approach to learning and growth reflects his commitment to excellence in his field, making him a sought-after professional in the market insights domain.
Notable Achievements
- Successfully led consumer insight projects at KP Snacks that resulted in the development of innovative product lines tailored to consumer preferences.
- Contributed to the strategic decision-making process at Bakkavor, helping to refine product offerings based on comprehensive market analysis.
- Developed a strong network within the food and retail industries, leveraging these relationships to secure advantageous partnerships and supplier agreements at Marks and Spencer.
- A track record of producing high-quality research reports that have influenced major marketing campaigns for various clients at MMR Research Worldwide.
- Enhanced community relations through successful event management at STFC, demonstrating a commitment to corporate social responsibility.
In summary, Scott Drew-Gore is a talented and driven professional whose academic achievements and extensive experience in consumer insights and management have positioned him for significant contributions within the food and retail sectors. His strategic mindset, coupled with robust analytical skills, allows him to generate impactful insights that lead to successful business outcomes. With a firm commitment to professional growth and a dedication to excellence, Scott continues to make strides in advancing market insights in his current role and beyond.
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