Matt Weiss

Matt Weiss is the Founder and CEO of RIND Snacks, a company that produces sustainable whole fruit snacks with a unique focus on keeping the fruit peel intact.2

Background and Education

Matt graduated from Duke University with a Bachelor of Arts in Spanish Language and Literature, earning his degree cum laude.2 He also holds a Chartered Financial Analyst (CFA) certification from the CFA Institute.2

Professional Experience

Before founding RIND Snacks, Matt had a successful career in finance:

• He worked at Baron Capital Group, Inc. for over 18 years, serving as Vice President and Portfolio Manager from September 2001 to March 2020.2
• In July 2017, Matt founded RIND Snacks, transitioning from finance to entrepreneurship.2

RIND Snacks

Matt was inspired to create RIND Snacks by his great-grandmother's philosophy of using the entire fruit, including the rind, to maximize nutrition and minimize waste.13 The company's slogan, "Keep it Real, Eat the Peel," reflects this ethos.2

RIND Snacks focuses on producing snacks that are:

• Made from whole fruits, including the nutrient-rich peels
• Sustainable and zero-waste
• Packed with bold flavors and health benefits

Other Ventures and Involvement

In addition to his role at RIND Snacks, Matt is involved in other initiatives:

• He is a Board Member and Founding Partner of Naturally New York, an organization supporting the New York natural products community.2
• Matt is also the Founder and President of Friends of Chelsea Green, supporting a community park in New York City.2

Personal Life

Matt is married to Joanna Weiss and has children who have been involved in the early stages of the RIND Snacks business.4 He values family involvement and sees entrepreneurship as a team effort rather than a solo journey.4

Matt's entrepreneurial philosophy emphasizes taking risks, continuous learning, and finding fulfillment in new challenges.1 He believes in the importance of both brand magic and business substance for success in the food industry.1