Ellie Krupa

Ellie Krupa is the Customer Director for the UK Grocery Business Unit at Premier Foods, a leading British food manufacturer. Based in Milton Keynes, England, she plays a pivotal role in managing customer relations and sales strategies within the grocery sector.

In her position, Krupa has been vocal about the challenges faced in supply chain management and product availability. She recently addressed concerns regarding claims that suppliers prioritize major supermarkets over wholesalers, emphasizing that such practices are not part of Premier Foods' strategy. She pointed out the significant consequences of product unavailability for foodservice and convenience retailers, arguing that maintaining a consistent supply is crucial for customer satisfaction and business continuity.13

Krupa is also involved in discussions around diversity and inclusion within the wholesale sector, reflecting her commitment to fostering an equitable workplace environment.4 Her professional insights and leadership have been recognized at various industry conferences, where she advocates for understanding the complexities of supply chains and customer needs.14

For more information about her professional background, you can find her on LinkedIn under the username ellie-krupa-6467662.23