Maria Boria

Maria Boria is a seasoned professional with over 15 years of experience in Direct Marketing, CRM, and Ecommerce. She has led business units in Acquisition and Sales, Retention and Loyalty, and excels in defining strategies and spearheading projects. Maria is well-versed in Digital Transformation within companies and has successfully managed and reorganized multidisciplinary teams. Her expertise includes Subscription models for print and online press, magazines, and collectibles, both offline and online Acquisition Plans, relational strategy, customer segmentation, and lifetime value management. She has a solid background in managing Call Centers, Telemarketing, Loyalty, Retention programs, Ecommerce development, App creation, process automation, and designing reporting systems using tools like Qlik View and Business Objects. Maria has a proven track record of implementing CRM and ERP systems such as SAP, Magento Ecommerce, and web design, significantly boosting sales and aiding companies in their Digital transformation. Currently serving as the Manager Director B2C for the Italian market, focusing on TV and ecommerce product sales. She is known for her problem-solving skills, dynamism, common sense, enthusiasm, results-driven mindset, and excellent analytical and planning abilities. Maria thrives on being part of and leading teams to achieve remarkable results.