Aldine Shamir

Aldine Shamir is an accomplished digital marketing and CRM leader with a proven track record in acquisition, loyalty, and customer experience. With extensive experience in building and launching award-winning loyalty programs, she has a deep understanding of data-driven marketing across digital and traditional channels. Aldine has a passion for creating transformational strategies that deliver bottom-line results leveraging her marketing, consulting, and operations background. She has led global cross-functional teams while attracting, developing, and retaining talent.

Aldine holds a bachelor's degree in English from Binghamton University and earned her Master's in Business Administration in Marketing and Finance from New York University's Stern School of Business. She has held a variety of leadership roles throughout her career, including Group Vice President, Global Head of Customer Marketing, and Experience at Wyndham Hotels & Resorts, Vice President positions at both Wyndham Hotels & Resorts and Verizon Wireless in CRM, Loyalty Program Innovation, and Customer Experience & Engagement, and multiple Director-level roles at American Express, including Global Customer Experience & Engagement Strategy, Marketing, Acquisition and Customer Experience, Customer Retention & Loyalty, Lending & Pricing Strategy and Transformation, and Customer Loyalty and Engagement Strategy.

Her expertise includes Acquisition, Customer Retention, Customer Experience, Business Strategy, P+L Management, Digital Marketing, Direct Marketing, Integrated Marketing, Product Management, Product Development, Telemarketing, Financial Forecasting, Team Leadership, Operations, Pricing, Agency & Partner Management, Consulting, Strategic Planning, Business Analysis, Lead Generation, Sales Strategy, Events, Strategy, CRM, Loyalty Marketing, Rewards Program Innovation, Marketing Automation, Salesforce.com, and Sales Enablement.