Virginie Gerin

Virginie Gerin is a seasoned professional with 20 years of experience in digital marketing, e-commerce, CRM, and social media within the cosmetics and luxury industry.

She has worked with renowned brands like Clarins, Mugler, Lancôme, and Le Club des Créateurs de beauté, demonstrating expertise in creating multi-platform digital ecosystems and managing various aspects of e-commerce.

Virginie excels in e-media, encompassing branding, traffic acquisition, negotiation with online ad platforms like SEM Google, and social media management including Facebook pages and video content strategies.

Her proficiency extends to CRM both online and offline, including mailing programs, database management, and loyalty initiatives, in addition to championing digital transformation with top management and marketing teams.

Virginie holds a Master's degree in marketing and finance from Ecole de Management de Lyon, a Licence in Econometrics from Université Paris Nanterre, and a DEUG in Applied Mathematics and Social Sciences from the same university.

Her professional journey includes roles such as Digital & E-Commerce Director EMEA at Clarins, Directrice Digital, E-Commerce et CRM Lancôme France at LANCOME, and various leadership positions at Le Club des Créateurs de Beauté, among others.

Prior to her current positions, she has held roles such as Chef de Groupe Acquisition et Réactivation, Chef de Promotion Senior, Chef de Produit pilote, and Chargée d'Etudes Marketing, showcasing a diverse skill set and extensive experience.