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Marco Gervasio
Senior User Experience Designer, Strategist, & Researcher - UX UI CX (Freelance Consultant)
Marco Gervasio - Senior UX Expert at Morgan Stanley
Marco Gervasio is an established UX expert with over 15 years of experience in conducting user research, developing data-driven strategies, and creating user-oriented and meaningful digital products.15 He currently works as a Senior Digital Product Strategist & Designer in the Innovation Division at Morgan Stanley.1
Some of Marco's key areas of expertise include:
- User experience design and strategy
- Customer journey mapping and planning4
- Developing data-driven UX strategies1
- Creating user-oriented and meaningful digital products15
- Conducting user research and testing1
Marco believes in taking a humanistic approach to UX design, focusing on creating meaning and making a difference for users.2 He emphasizes the importance of empathy and designing for real people through the use of customer personas.6
In his articles on LinkedIn, Marco has discussed topics such as:
- Change aversion and the conflicted user3
- The importance of tapping into customer emotions8
- A new breed of heuristics - rational vs. emotional7
With his extensive experience and thought leadership in the UX field, Marco Gervasio is a valuable asset to Morgan Stanley's Innovation Division, helping to create engaging and meaningful digital experiences for customers.
