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Mamadou Sow
Chief marketing officer - Chief digital officer - Chief innovation officer - Chief customer officer - Global leader - Digital transformation - Customer experience -
Mamadou Sow is a forward-thinking, customer-centric global Marketing, Digital Transformation, Customer Experience, and Innovation senior executive with over 20 years of experience in the financial services industry across 4 continents.
He possesses a proven track record in building global and multi-country teams, leading large-scale growth and transformation strategies in Financial Services organizations, working with various business partners to deliver successful initiatives driving profitable growth.
With over 8 years of international business leadership, Mamadou has conducted operations in 47 countries across EMEA and has resided in Senegal, USA, France, and the United Kingdom.
His strengths lie in strategic thinking, demonstrated by strong business acumen, management skills, analytical decision-making, and proactive problem-solving abilities across functions.
Being a seasoned Marketing, Digital Transformation, Customer Experience, and Innovation leader, Mamadou has spearheaded strategic planning and execution of marketing and innovation programs in diverse business units, customer segments (B2C and B2B), and geographies.
He is an effective communicator with excellent written and oral skills, capable of interacting with all levels of an organization, including executives.
Mamadou's leadership style is execution and results-driven, evident in his collaboration with multiple business partners to manage complex initiatives, achieve cost reductions, and drive process improvements.
His core skills include strategic marketing, digital transformation, customer experience, innovation, digital marketing, integrated marketing, social media marketing, advertising, strategy development, analytics, CRM, business management, branding, team building, and management.
He pursued a Bachelor of Sciences at The Ohio State University and has held prominent positions like Head of Individual Solutions at Principal Financial Group, Senior Vice President at Transamerica, Global Chief Marketing Officer at AIG, and various senior roles at Bank of America and AmSouth Bank.
