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Aileen Cahill
Leader of Growth, Customer Experience, Digital Transformation, & Marketing
Aileen Cahill is the Vice President of Omnichannel Strategy, Digital & Analytics at McCann Health, a role she has held since October 2021. In this position, she integrates data science with behavioral analytics to drive innovation and growth strategies for Fortune 100 pharmaceutical clients. Her work encompasses various areas, including strategic consulting, healthcare professional marketing, and patient engagement.1
With over 25 years of experience in marketing and digital transformation, Aileen focuses on enhancing customer experiences by leveraging emotional drivers of consumer behavior. She leads Agile teams to develop insight-driven marketing assets and coaches clients on utilizing advanced capabilities in the MarTech/AdTech ecosystem.1
Prior to her current role, Aileen held significant positions such as Customer Experience Leader at Prudential Financial and co-founder of Agile Marketing Group, where she emphasized digital effectiveness and customer-centric strategies.1 Aileen is also known for her contributions as a keynote speaker and lecturer on topics related to data-driven marketing and emerging technologies.1
