Aswin Rajappa

Aswin Rajappa is a seasoned senior executive recognized for his expertise in digital transformation, digital marketing, and customer experience.

With over a decade of experience, Aswin has successfully led large organizations and start-ups in developing innovative digital products, enhancing digital customer experiences, and establishing strong digital marketing capabilities.

His passion for delivering exceptional customer experiences and driving business growth is evident in his strategic approach that merges research-driven customer insights with data and analytics.

Aswin holds a Master of Business Administration (MBA) with a focus on Finance & Strategy from the prestigious Indian Institute of Management in Calcutta, and a Bachelor of Technology (B.Tech.) in Mechanical Engineering from the renowned Indian Institute of Technology in Bombay.

Throughout his career, Aswin has taken on various key roles, including Chief Strategy Officer at Marlin Capital Solutions, Chief Marketing Officer & Head of Product at Marlin Capital Solutions, VP of Digital & Product Management at CAN Capital, Senior Vice President of Marketing at LendKey, and leadership positions at Capital One where he served in roles such as Head of Media Labs, Head of Product Management, and Head of Marketing & Sales.

He also has a background in consulting, having held positions as a Senior Consultant at PwC.

Aswin Rajappa's extensive expertise spans digital product development, digital customer experience, UX design, digital marketing strategy, direct marketing, brand strategy, web & big data analytics, predictive modeling, statistical analysis, and organizational change leadership.

He is known for leading high-performing teams and has a track record of driving impactful results by blending strategic thinking with a hands-on approach.

Moreover, Aswin has contributed to the academic world as an Advisory Board Member for the Rutgers University Design Thinking Certificate Program.

As a Digital Transformation Leader and Digital Customer Experience Evangelist, Aswin Rajappa continues to inspire and innovate in the realm of digital business strategy and customer-centric solutions.