Lucy Gillard

Lucy Gillard is an experienced B2B marketing leader who most recently served as VP of Global Demand & NA Field Marketing at Forrester from July 2020 to February 2023.1 Based in Gloucester, Massachusetts, Gillard has a strong background in revenue-focused marketing, with expertise in areas like demand generation, field marketing, and marketing operations.1

Some key highlights of Gillard's experience at Forrester include:

• Establishing a team to create 'always on' demand programs, collaborating across departments to deliver Forrester's first trackable demand approach.1
• Consistently meeting or exceeding marketing SLAs for lead quantity, quality, and conversions.1
• Increasing year-over-year marketing-sourced pipeline by 23% and revenue by 21% in 2022.1
• Improving the quality of North American scored respondents, with over 60% at VP and C-level.1
• Evolving the North American field marketing team from an events-focused group to a strategic revenue partner.1

Prior to her role at Forrester, Gillard held positions at SiriusDecisions (which was acquired by Forrester) and IBM, where she worked on demand marketing strategy and planning.1 She has also run her own marketing strategy consultancy called Beauport Marketing Strategy Consultancy.1

Gillard's expertise spans various aspects of B2B marketing, including revenue operations, demand creation and management, lead scoring, account-based marketing (ABM), and marketing organization design.1 Her approach is data-driven and technology-focused, with a strong emphasis on aligning marketing efforts with sales objectives to drive revenue growth.1