John Kelly

John Kelly is the Global Vice President of Demand Generation and Marketing Operations at Mastercard. He is based in Seattle, Washington, and has a robust background in marketing leadership and demand generation strategies across various sectors.

Professional Background

• Current Role: At Mastercard, John oversees global B2B demand generation and marketing operations, focusing on supporting direct and indirect sales as well as account management across multiple regions, including AMER, EMEA, and APAC. His responsibilities include managing digital marketing, account-based marketing (ABM), and content marketing initiatives.1

• Previous Experience:

  • Ekata: Before joining Mastercard, he held the position of Global Vice President at Ekata, where he led similar demand generation efforts.
  • Soddis: He served as a marketing growth and product marketing adviser, helping early-stage companies with product marketing strategies.
  • Expedia Group: John had significant roles at Expedia Group, including Director of Global Field Marketing and Operations, where he standardized operations across various countries and increased lead production by aligning marketing activities with sales goals.1

Skills and Achievements

John is recognized for his expertise in:

• Demand Generation: He has successfully implemented high-volume lead generation practices and agile marketing tactics throughout his career.
• Brand Positioning: He played a crucial role in establishing brand awareness for companies entering new market categories.
• Marketing Technology: John has experience managing marketing tech stacks and vendor negotiations to optimize marketing operations.

His career reflects a strong commitment to enhancing marketing effectiveness through strategic planning and execution.