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Chris Pezza
Demand Generation & ABM Leader
Chris Pezza is a revenue-focused full-stack marketer with expertise in demand generation, ABM, SEO, advertising, automation, analytics, ops, and web development. He has a special interest in AI, healthcare, education, serious games, human-computer interaction, entertainment, and ethics. With a background in project management spanning web development, campaign management, rebrands, sales development, CRM design, marketing automation, event production, and experience design, Chris has helped companies like Scandit and Hustle secure over $160M in funding.
Chris Pezza's experience includes leading marketing efforts at Hustle, where he successfully rolled out a new brand, implemented Marketo, improved CRM structures, and generated several million in pipeline. At Scandit, where he joined as the first marketing hire, he played a crucial role in the company's growth from seed through two rounds of funding, contributing to its status as the global leader in mobile computer vision software. Additionally, Chris co-founded Take 3 Presents, an event production company known for hosting exclusive and innovative immersive art events in the San Francisco Bay Area.
Having a Bachelor of Science in Business Administration with a focus on Computer Information Systems from the University of Northern Colorado, Chris Pezza now operates as a Demand Generation Consultant at Pezza Creative Consulting. He has also held positions such as Contributing Reporter at Lucid News, Director of Sales and Marketing Operations at Cloud City Development, Digital Marketing Manager, Content Marketing Manager, and Marketing and Sales Coordinator at Scandit, and Co-founder & Executive Producer at Take 3 Presents.