Larry Srader, known as Lawrence, is a seasoned professional with a wealth of experience in marketing and leadership roles. His expertise lies in developing campaign insights through research and ROI analytics to drive market strategy and tactics. He excels in analyzing customer requirements to provide top-notch marketing solutions that address business challenges. Larry possesses strong skills in leading marketing campaigns, identifying new business avenues, and maximizing corporate revenue through a solution-focused approach. He is highly proficient in managing high-performing teams, delivering projects within strict time and budget constraints, and effectively engaging key stakeholders in fast-paced environments.

Throughout his career, Larry has held key positions in reputed organizations, including Senior Director of Campaigns and Regional Marketing focusing on ABM and Demand Generation at Unisys. He has also served in various roles at Unisys, such as ABM Analytics, Campaign COE, Marketing Operations, Vice President of Account Based Marketing and Deal Based Marketing. Prior to his tenure at Unisys, Larry contributed his skills as the AVP of Market Management at Global One under France Telecom and held directorial roles at Sprint.