Larry Ryan

Larry Ryan is the Director of Ipsos B&A, a position he has held since the company, formerly known as Behaviour & Attitudes, became part of the global research firm Ipsos in November 2023. With over 30 years of experience in market research, he joined B&A in 1997 and has since played a significant role in various research initiatives and insights projects.

At Ipsos B&A, Ryan focuses on enhancing client growth through a deeper understanding of consumer behavior and market dynamics. His work involves leading comprehensive surveys and studies that inform public attitudes towards various sectors, such as pharmacy services, which are crucial for understanding consumer needs and preferences.123

In addition to his professional role, Ryan is actively engaged in community activities, including coaching football and participating in local events.4 His extensive background and leadership position make him a key figure in Ireland's largest market research agency.