Katie Cleary

Market Research Professional

Katie Cleary is a market research professional with extensive experience in consumer insights. She is currently the Head of Consumer Insights at Nlumn, a company focused on personalized nutrition.4 Here are some key details about Katie Cleary's background and expertise:

Professional Experience

Katie Cleary has a strong background in consumer research and insights:

She is the former Director of Consumer Insights at Campbell Soup Company, where she worked for over 14 years.1 2
At Campbell's, she led primary research for major food brands like Campbell's Condensed Soup, Campbell's Chunky Soup, V8 juice, and Pace salsa.1 2
Her work at Campbell's involved uncovering consumer insights to drive product development and advertising strategy.2
She also led insight development to shape Campbell's corporate purpose around "Real Food" and transparency initiatives.2

Current Role and Focus

After leaving Campbell Soup Company in October 2019, Katie Cleary:

Founded Cleary Insights LLC in 2019 to help clients establish deep consumer connections.2 3
Focuses on helping startups and Fortune 500 companies get closer to their consumers in an authentic way.2
Specializes in research that connects people's needs with business opportunities, particularly in areas of community, social impact, health, and wellness.2

Expertise and Approach

Katie Cleary is known for her:

Passion for authentic consumer connections and deep consumer understanding.1 3
Approach of meeting consumers where they live, shop, and hang out, rather than in sterile research environments.1
Balance between strong consumer-driven insights and rapid innovation.2

Additional Roles

Beyond her consulting work, Katie Cleary:

Teaches as an Adjunct Professor of Consumer Behavior and Marketing at Penn State University.2
Serves as a Project Executive in the MBA Program at Temple University's Fox School of Business.2
Volunteers in community work, focusing on helping people break out of the cycle of poverty.2

Katie Cleary's expertise in consumer insights, particularly in the food and nutrition sector, makes her well-suited for her role as Head of Consumer Insights at Nlumn, where she contributes to understanding personalized nutrition consumers and their needs.4