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Sarah Sandberg
Chief Customer Officer, B2B SaaS
Sarah Sandberg is the Chief Customer Officer at Upshop (formerly known as Invafresh), a company that specializes in fresh food retail software solutions. As Chief Customer Officer, Sarah's primary focus is on delivering exceptional customer experiences across various aspects of the business, including onboarding, implementation, project management, and overall customer success.15
With over a decade of customer success and leadership experience, Sarah is an accomplished senior executive in the retail technology sector.3 Her expertise lies in managing and coaching employees in client management, with a strong emphasis on helping clients meet their business objectives.2
In her role at Upshop, Sarah is passionate about helping customers realize the value of the company's solutions. She leads a team that provides products, data, people, and expertise to assist customers in increasing revenue, improving operational efficiency, and reducing waste in their fresh food retail operations.1
Sarah is also actively involved in industry discussions and thought leadership. She has shared her expertise on sustainability in the grocery retail industry, participating in Q&A sessions with publications like Progressive Grocer.4 Additionally, she has been featured as a speaker at major industry events such as NRF's Retail's Big Show5, demonstrating her influence and knowledge in the retail technology space.