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Katrien Bouwman
Head Of Marketing Europe
Katrien Bouwman is the Head of Marketing Europe at Apple, a position she has held since October 2019. Based in the London Area, she has a robust background in marketing and brand management, particularly from her extensive tenure at Nike prior to joining Apple.
Professional Background
- Apple (2019 - Present): As the Head of Marketing for Europe, Katrien is responsible for overseeing Apple's marketing strategies and initiatives across the region.
- Nike (2005 - 2019): She held various roles, including:
- Senior Brand Director, Nike Direct
- VP Global Brand Management at Converse
- Sr. Brand Planning Director for Western Europe
- Global Brand Director for Digital Sports
Education
- University of Amsterdam: Master of Laws (L.L.M.), 1996 - 2002
Skills and Languages
Katrien is fluent in English, Dutch, and has proficiency in French. Her expertise lies in innovative marketing strategies and brand management, making her a prominent figure in the consumer electronics industry.
Recognition
She has been recognized in various industry rankings, including being listed among the top marketers in consumer tech by Marketing Week in 2024.123
Katrien's career reflects a strong commitment to driving brand success through strategic marketing initiatives, leveraging her experience from leading global brands.
