Jeff Cha

Jeff Cha is a seasoned executive-level strategic brand and marketing leader currently serving as the SVP / Head of Global Brand at Visa.12 With a career spanning various high-profile companies, Cha has established himself as an expert in developing and executing innovative marketing strategies.

Career Highlights

Blue Bottle Coffee: As the Chief Brand & Growth Officer from December 2021 to early 2024, Cha was responsible for driving the next generation of growth for this premier global specialty coffee brand, a subsidiary of Nestlé S.A.1

Verizon: From 2015 to 2017, Cha held the position of VP / Head of Total Customer Experience (CXO), where he led the mobile-first brand transformation of Verizon Wireless' customer experiences.1

Nike: Between 2012 and 2014, Cha served as the Global VP / Marketing for the Digital Sport Division, focusing on the NIKE+ ecosystem. He played a crucial role in initiatives that contributed to Nike being named Fast Company's #1 Most Innovative company in 2013.1

Current Role at Visa

In early 2024, Jeff Cha joined Visa as the SVP / Head of Global Brand.23 This move represents a significant shift in his career, transitioning from the specialty coffee industry to the global payments technology sector. At Visa, Cha is likely leveraging his extensive experience in brand strategy, digital transformation, and customer experience to drive the company's global brand initiatives.

Expertise and Leadership

Throughout his career, Jeff Cha has demonstrated expertise in:

• Global brand strategy development
• Digital-first marketing transformations
• Customer experience design and innovation
• Product management and commercialization
• Cross-functional team leadership

His track record of success across various industries and global brands positions him as a valuable asset in his current role at Visa, where he continues to shape and elevate the company's brand on a global scale.