Katherine Lam

Katherine Lam, also known as Kat Lam, is currently the Head of Marketing & Growth at GrowthBook. She has a strong background in marketing and insights, with a notable career spanning various leadership roles.

Professional Experience

• Head of Marketing & Growth at GrowthBook: In her current role, she focuses on driving marketing strategies and growth initiatives for the company.
• Founding Partner at FATHOM+HATCH (2010 - Present): Here, she leads an insights and innovation firm that works with diverse clients including major brands like Harley-Davidson and Spotify.
• VP at Infinia Foresight (2006 - 2010): She held a leadership position focusing on foresight and strategic insights.
• Senior Manager, Consumer Trends at Faith Popcorn's BrainReserve (2003 - 2006): In this role, she analyzed consumer trends to inform strategic decisions.

Education

Katherine holds a Bachelor of Arts (B.A.) in Sociology from Princeton University, which has likely contributed to her understanding of consumer behavior and market dynamics.

Skills and Recognition

Katherine is recognized for her strong project management skills and ability to bridge the gap between marketing and engineering teams, making her a valuable asset in fast-paced environments.1