Katherine Ryan

Katherine Ryan is the Vice President of Brand Marketing at Bitly, a position she has held since April 2023. In this role, she is responsible for developing and executing strategic initiatives aimed at enhancing brand awareness, driving customer engagement, and generating positive visibility for Bitly.12

Professional Background::

• Previous Roles:
  • Before joining Bitly, Katherine worked at Verizon and AOL, where she was the Global Vice President of B2B & Product Marketing. In this capacity, she developed marketing strategies across various products and led a global team.2
  • She also served as Vice President of Marketing at Adap.tv, where she significantly grew the company's market presence and led various marketing initiatives.2

Education:: Katherine holds a degree from the University of California, Berkeley, and has over a decade of experience in marketing within early and growth-stage technology companies.2

Current Focus:: At Bitly, Katherine's initiatives focus on leveraging brand marketing to support the company's growth and enhance its market position. Her experience in both large corporations and startups informs her approach to strategic marketing.12