Katherine Strieder

Katherine Strieder is a seasoned digital technology professional with over 25 years of experience in the industry.2 She currently holds the position of Senior Vice President of Data Innovation at Horizon Media.13

Career Highlights

Current Role:: As SVP of Data Innovation at Horizon Media, Strieder is involved in shaping the future of data-driven marketing and addressability.1 She participates in industry panels and discussions about topics such as customer data infrastructure and cloud-based solutions for marketing.

Previous Positions::

• Global Chief Product Officer at MiQ (2021-2023)36
• Founder of K Strieder Consulting, LLC (2013-present)3

Expertise and Contributions

Strieder is known for her strategic approach to digital technology and product development. Her areas of focus include:

1. Platform strategy
2. Innovation in marketing technology
3. Data partnerships and collaborations

She has been recognized for her ability to evolve product offerings to meet the needs of buyers, sellers, and consumers in the digital marketing ecosystem.5

Industry Involvement

Katherine Strieder is actively involved in industry events and initiatives:

• She has participated in panel discussions at events like Brave New Worlds 2024 by TransUnion, where she shared insights on reinventing customer data infrastructure in the cloud.1
• In March 2023, she announced the launch of AWS Entity Resolution at the AWS Summit, demonstrating her engagement with cutting-edge technologies in the field.4

With her extensive experience and current role at Horizon Media, Katherine Strieder continues to be a prominent figure in the digital marketing and technology landscape, contributing to discussions on the future of addressability and data-driven marketing strategies.