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Katherine Gray
Product Marketing Leader
Katherine Gray is a seasoned Director of Product Marketing at Spec, a role she has held since April 2023. With over 20 years of experience in B2B software marketing, she specializes in areas such as customer research, product positioning, and go-to-market strategies, particularly for agile and DevOps teams.2
Professional Background
Before joining Spec, Katherine served as the Senior Product Marketing Manager for Enterprise Agility at Atlassian from January 2021 to February 2023. In this position, she was responsible for developing and executing targeted marketing programs that supported agile methodologies.12 Her earlier roles include:
- Director of Communications for Jamie McLeod-Skinner's Congressional campaign in 2018.
- Director of Content at Lytics in 2018, where she oversaw creative teams and marketing initiatives.
- Various positions at Jama Software and Puppet Labs, focusing on product marketing and content strategy.1
Education
Katherine holds a Bachelor of Arts degree from Mills College, where she studied Communications, Journalism, Film Criticism, and Hispanic Studies. She is also a certified SAFe® 5 Agilist.2
Skills and Expertise
Katherine is known for her storytelling ability and her collaborative approach to product marketing. She effectively aligns marketing programs with the customer journey, enhancing customer acquisition and retention.12 Her extensive experience across different roles emphasizes her expertise in market research, competitive analysis, and developing buyer personas.
Overall, Katherine Gray's career reflects a strong commitment to advancing product marketing strategies that resonate with customers and support organizational goals.