Emory University

The University of Georgia

Sciences Po

Growth Marketing and SaaS Product Leader

CMO for hire and marketing consultant for a variety of B2B software and technology service companies. Recent projects include:

• Vice President of Marketing for SecondaryWire during stealth platform development and build out stage. Leading branding, product marketing/integrations, and beta program. Full launch pending next round of funding.

* Marketing Operations and Inbound Manager for Omnilert, managing lead generation and content inbound and nurturing campaigns with Pardot

• Branding/materials: new messaging, branding, websites and collateral suites for noSQL database visualization platform, Docker management app, wholesale mortgage trading platform, and others.

• US market entry and promotion strategy for Swedish PaaS provider

• Channel partner promotion programs for legacy app modernization firm

• Thought leadership program for education platform provider

• Marketo marketing automation implementation program for B2B cloud software firm

• Go to market and sales strategy for training website

VelocityMarketing.com

Fractional CMO & Marketing Consultant for B2B Software Companies

Slice Knowledge is an emerging leader in AI-powered training material development. Our customers have created 5000+ modules for 10,000+ employees and customers. 

The company's latest training solution allows users to simply answer a simple subject prompt to get started. In under 5 minutes Slice automatically generates a fully branded online course for the topic with multiple chapters, content, and relevant images to get new learning modules started. It also automatically converts dull training manuals into engaging online experiences and works with any SCORM LMS.

Slice Knowledge

Chief Marketing Officer

Visual Systems Group, Inc. is a U.S. based AV integrator and video conferencing service provider. Leveraging over 20 years of experience, VSGi helps organizations design, implement, manage, and scale collaboration technology.

   • Managed lead gen programs (PPC, events, webinars, email)
      Increased MQLs 18%; SQLs 97%; Marketing-driven opps 126%
      Increased marketing-driven sales pipeline 426%

   • Led rebranding initiative: logo, messaging, personas, collateral, sales enablement, identity

   • Managed a complete redesign and rewrite of the company website

   • Refactored marketing tech stack for more reliable automation, better segmentation 
   and faster, more effective sales response

   • Designed, managed development, and launched Docket Display, 
     a Ruby on Rails SaaS app for displaying court schedules on digital signs

VSGi

Director of Marketing

LiveSafe is the leading mobile safety communications platform delivering actionable crowdsourced safety and security intelligence, preventing incidents before they occur and connecting people to the help they need. Used by businesses, colleges, and universities, LiveSafe’s enterprise-class platform is backed by a team with safety in their DNA and combines a cloud-based Command Dashboard with customizable mobile applications.

   • Designed and implemented marketing GTM strategies as part of cross-functional product launch team (dev, marketing, success, sales)

   • Helped build and lead the marketing organization, designing and managing inbound lead generation, events and product launch programs. 

   • Leveraged marketing technologies and optimized the marketing tech stack to support the sales and customer support teams with sales enablement, customer engagement and templates/training materials to streamline customer acquisition, onboarding and nurturing.

   • Implemented major ABM campaigns that delivered personal meetings for our team with over 125 SVP level execs at Fortune 500 companies

LiveSafe

Software-as-a-service start-up.  Developed the concept, designed the application and managed product marketing for the application including market research, technical specifications, wireframes, user interface design, and oversight of global programming teams. When we ran out of funding, I quickly learned Ruby on Rails to keep our development effort alive.

WhatsFun.com

CEO/Founder

Responsible for the planning, creation and distribution of sales tools, campaigns and programs that drive revenue.  Our team built a highly-focused marketing organization that drove revenue growth 500% in 2006, 140% in 2007 and increased customers 300% in 2008.  Plus, about 50% of our enterprise sales were originated and/or influenced by marketing programs.

• Direct lead generation: email, direct mail, telemarketing campaigns

• External lead generation: Gartner/IDG, Forrester, IDG, TechTarget, etc.

• Lead management processes: managed lead capture, nurturing and sales hand-off

• Events: trade shows, sales events, seminars, webinars

• Content development: brochures, white papers, videos, ads, webinars, website content

• Website: handled updates, script configuration, integrations, hosting, CDN

• Landing pages/partner portals: custom design & programming 

• Collateral: wrote and designed brochures, fliers, mailers, contest cards, presentations, cheat sheets, etc.

• Web marketing: Google PPC and SEO projects

• Collaboration with Sales Ops to optimize Salesforce.com

• Marketing automation: deployed and managed our marketing automation system (Pardot)

• Publishing: led the creation and on-going editing of the BSM Digest, a specialty industry newsletter

• Partner marketing: OEM'd marketing and sales support for major partners such as BMC Software and NetIQ; integrated promo programs with other partners including VMWare and our European resellers

• Vendor management: broad relationship and project management responsibilities with external service partners including consultants, trade show vendors, printers, designers, advertising sales reps, copywriters, animators, SAAS vendors, analysts, our public relations agency, attorneys, and actors

• Budgeting/forecasting: managed marketing budget development process and tracked monthly spend against marketing and sales pipeline goals

(Note: also worked for Netuitive as a consultant at High Velocity Marketing)

Netuitive

Manager, Marketing Programs

Helped small and mid-size technology companies accelerate sales with integrated marketing programs – from basic lead generation and promotion campaigns to full market validation and messaging strategies. 

• Developed and implemented marketing strategies for high-tech startups, including lead generation, Web, and marketing communication program implementations

• Created comprehensive product development roadmap, market entry strategy, and operations plan for U.S. and European product launches of financial software product

• Accelerated a client’s sales launch by six months via creation of Web and collateral prototypes, enabling pre-launch sales of their new Web service to channel partners

• Established new pricing and distribution structure that allowed client to achieve 30% margin increase with only a modest price increase

Marketing Consultant

Led global online marketing program supporting U.S. and European sales and marketing teams for wireless and multichannel enterprise alerting technology company. Managed $100K budget; 2 staff

• Redeveloped corporate Web site, increasing site availability 50% and corporate intranet, increasing average usage 200-300% per employee

• Created corporate accountability system to track $1.2M in marketing expenses

• Saved $8.5K in administrative costs on 30-day project by designing a lead capture and tracking process for greater accountability and improved resource deployment

• Wrote and designed marketing materials for US and UK markets. Designed technical training materials and documentation

Categoric Software

Global Marketing Manager

Created high-yield marketing systems for public relations, lead tracking, direct mail, sales support, proposal generation, collateral development, and Web marketing during period of high growth

• Managed corporate re-branding project including redesign of collateral and website

• Generated about $100K in publicity with less than $2K investment

• Managed product launches: CinemaScore, Windows NT Panel, Psychographics Program

Survey.com

Director, Marketing & Corporate Comm

Directed marketing communications for $90M NASDAQ-traded provider of chip sets for wireless handsets and a wireless PBX subsidiary. Acquired by Intel.

Evangelized corporate branding message through annual reports, public relations, trade shows, advertising, online marketing, sales support collateral, and investor relations. Managed $275M marketing budget

Launched aggressive national press campaign resulting in trade publication coverage and appearance invitations for CEO on CNNfn and CNBC

Led international marketing projects supporting sales teams in U.S., Japan and Israel

Katherine Chalmers