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Anne Marsden
B2B Marketing Strategist for Growth-focused Companies
Anne Marsden is the Principal at Marsden Marketing, a B2B marketing, demand generation, and sales development agency based in Atlanta, Georgia. She has over 20 years of experience in B2B marketing, particularly within technology-driven companies. Marsden founded her agency in 2001, initially as a consultancy, and has since expanded it to offer a comprehensive suite of digital and traditional marketing services tailored to meet evolving buyer behaviors.12
Professional Background
- Current Role: Principal at Marsden Marketing since December 2011.
- Previous Experience: Anne has held significant roles in marketing and business development for Fortune 100 companies and startups across the U.S., Europe, and Latin America.24
Education
- Georgia Institute of Technology: Bachelor of Science degree.
Certifications
- ABM Certification from Demandbase.
- HubSpot Solution Partner Certification from HubSpot Academy.
Skills and Expertise
Anne is recognized for her ability to align marketing strategies with business challenges, guiding senior executives through complex marketing landscapes. Her approach emphasizes driving revenue growth through innovative marketing practices.12 She is fluent in both Spanish (elementary proficiency) and French (professional working proficiency) which enhances her ability to engage in diverse markets.1
Personal Interests
Outside of her professional life, Anne enjoys activities such as beekeeping and has a passion for wine.3
