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Lance Weatherby
Delivering interim CMO services, fractional marketing leadership, and strategic advisory guidance. Specialized in scaling B2B SaaS companies.
Lance Weatherby is a seasoned professional with over 25 years of experience in sales and marketing within the technology sector. He currently serves as a Partner at Weatherby Partners, a role he has held since 2004. In this capacity, he advises, consults, and invests in early-stage technology companies with high growth potential. His portfolio includes notable companies such as Bellwood Labs, CallRail, and Kobiton.1
Professional Background
- Current Role: Partner at Weatherby Partners since 2004.
- Previous Positions:
- Advisor/Fractional Head of Marketing at Safely (2021-Present), focusing on short-term rental protection.
- Interim CMO at Kobiton (2021-2022), where he developed product-led growth initiatives.
- Vice President of Sales Development at SugarCRM (2019-2021), contributing to significant revenue growth.
- Vice President of Sales and Marketing at CallRail (2015-2017), where he tripled revenues and built a robust sales team.1
Skills and Specializations
Lance specializes in go-to-market strategies, business development, and demand generation, particularly for B2B SaaS companies. His expertise encompasses creating functional marketing teams and implementing integrated marketing strategies that drive substantial revenue growth.12
Education
Lance holds a degree from Indiana University, which has provided a solid foundation for his extensive career in technology sales and marketing.1
Overall, Lance Weatherby is recognized for his strategic insights and leadership in scaling technology firms, making him a prominent figure in the Atlanta tech community.
