John Arnold

John Arnold is currently the Principal Analyst for B2B CMO Strategies at Forrester, a role he has held since January 2020. Based in Cambridge, Massachusetts, he specializes in helping B2B organizations enhance their revenue through effective marketing strategies tailored for a digital-first environment.

Professional Background

Before joining Forrester, Arnold held several significant positions in various companies:

• Head of Professional Services Sales, Commercial, Digital Experience at Adobe from May 2019 to December 2019.

• Senior Director of Strategy and Consulting Services at Demandbase from August 2016 to January 2019.

• Vice President of Marketing at FullContact Inc. from January 2015 to August 2016.

• Senior Director of Product Marketing at Return Path from January 2014 to January 2015, and previously served as Director of Sales Training & Enablement there from April 2012 to December 2013.

Arnold has also contributed to the marketing field through roles such as Advisory Board Member at Wildfire (a division of Google) and Director of Mobile Marketing Education at the Mobile Marketing Association.

Expertise and Contributions

Arnold's expertise lies in B2B marketing, particularly in leveraging digital strategies to drive growth. He has been involved in various initiatives, including educational courses on email marketing, aimed at optimizing marketing campaigns for better results.1 His extensive experience across multiple high-profile organizations positions him as a thought leader in the marketing industry.

For more detailed insights into his professional journey, you can view his LinkedIn profile under the username arnoldmarketing.