Craig Moore

CMO Peer Advisor at Forrester

Craig Moore is currently the Vice President and Principal Analyst at Forrester, a role he has held since January 2019. With over 30 years of experience in marketing, he specializes in advising Chief Marketing Officers (CMOs) on creating business-aligned marketing strategies and budgets. His focus is on transforming marketing vision into actionable plans that integrate sales and marketing efforts effectively.1 2

Before joining Forrester, Moore worked at SiriusDecisions as a Research Director for Marketing Operations Strategies, where he led research and advisory services for marketing leaders. He has also held significant roles at EMC, including Director of Marketing Operations and Chief of Staff to the CMO, where he was responsible for marketing strategy, reporting, and budget operations.1 3

Moore is recognized for his contributions to the field, having authored several works on marketing planning and campaign frameworks. His expertise encompasses various aspects of marketing operations, partner marketing, and strategic alliances.2 3

Experience

VP, Principal Analyst at Forrester (January 2019 - Present)

Research Director, Marketing Operations Strategies at SiriusDecisions (December 2011 - January 2019), Director of Marketing Operations and Chief of Staff to CMO at EMC (October 2010 - December 2011), Director, Worldwide Partner Marketing at EMC (January 2007 - August 2011), Director, Product Marketing, Storage Management Products at EMC (April 2006 - January 2007), CMO at Fujitsu Consulting (January 2005 - April 2006)