John Buten

John Buten is a Principal Analyst - Portfolio Marketing at Forrester, a position he has held since April 2020. Based in Cambridge, Massachusetts, he focuses on helping product marketers drive change through effective strategies and insights. His professional background includes significant roles in various marketing capacities across several companies.

Professional Experience

• Forrester: Principal Analyst - Portfolio Marketing (April 2020 - Present)
• Cognizant: Senior Director, Head of LaunchPad Program (November 2017 - April 2020)
• Akamai Technologies: Held multiple roles including Senior Director of Global Marketing and Enablement (June 2014 - May 2017) and Director of Brand Marketing (October 2012 - June 2014).
• Generation5: VP Marketing (May 2007 - April 2008)
• Pegasystems: Senior Manager, Product Marketing (March 2003 - May 2007)
• ATG: Product Marketing Manager (January 2002 - February 2003)

Skills and Focus

John Buten emphasizes the importance of motivational marketing and leverages customer insights to create resonant messaging. He is fluent in French, which may enhance his ability to engage with diverse markets.

His extensive experience in marketing strategy and product marketing positions him as a knowledgeable figure in his field, contributing to Forrester's research and analysis efforts.