Jim O'Brien

CMO of Business Insurance & Head of Digital, Enterprise Integrated Marketing at Travelers

Jim O'Brien is a seasoned marketing executive currently serving as the Chief Marketing Officer for Business Insurance at Travelers.3 5 With over 20 years of experience in omni-channel and direct-response marketing, O'Brien has developed expertise in various aspects of marketing and customer engagement.1

Career Highlights

Current Role:: At Travelers, O'Brien holds the position of 2VP of Digital and Social Marketing, where he is responsible for developing and executing data-driven strategies that place content at the core of marketing efforts.1 His work aims to engage prospects, customers, and agents across all business lines of the company.1

Previous Experience:: Before joining Travelers, O'Brien served as the Chief Marketing Officer of ThinkGeek, an online retailer catering to the global geek community.1 His career also includes leadership roles in marketing at various companies, ranging from innovative startups to established brands such as:

American Express
Barnes & Noble
DailyCandy
Ziff-Davis1

Areas of Expertise

O'Brien's extensive experience has allowed him to develop skills in several key areas:

Customer acquisition and retention
Customer analytics
Social media engagement
Brand and digital strategy1

Recent Initiatives

In 2023, O'Brien was involved in Travelers' new advertising campaign, which included the company's first-ever "brand manifesto" - a video exploration of Travelers' values and intended impact.4

Jim O'Brien is based in New Canaan, Connecticut, and can be found on LinkedIn under the username jim-o-brien-31b329.2 3