Rene Federico

Rene Federico is a seasoned marketing executive with a strong background in creating exceptional brand experiences and connecting brands with consumers.

With a career spanning from retail sales to executive leadership roles, Rene has honed his skills in crafting innovative and premium brand experiences.

As a former NCAA athlete, Rene values teamwork and leadership, which reflects in his strategic marketing approaches and collaborative work.

Known for his transformational leadership and relationship-building skills, Rene excels in driving innovative brand strategies that resonate globally and exceed industry standards.

His expertise includes integrated marketing, brand content strategy, consumer experience, brand storytelling, events and activations, retail and merchandising, agency and account oversight, marketplace and business development, and social media.

Rene Federico holds a Bachelor of Science in Business Administration and Management from Skidmore College.

He has held prominent roles at renowned companies such as Primark, Converse, and Nike, where he has led successful marketing and brand expansion initiatives.

Rene's ability to merge strategic marketing objectives with business needs has consistently elevated brand prominence, increased engagement, and facilitated significant brand growth.

His experience in collaborating with executive leaders and cross-functional teams has enabled him to capitalize on market opportunities and strengthen brand differentiation across various consumer marketing channels.