Jacob Borup is a professional with a wealth of experience in digital transformation, project management, and business development. Borup has had an impressive track record of leading high-performance teams to surpass revenue targets, drive performance improvement, reduce costs, and impact bottom line profitability. He has implemented various technology solutions, streamlined and improved processes, and maximized the value of internal and external relationships to generate new business opportunities. Borup has a degree in Cand.Merc., IMM from the Copenhagen Business School and also studied as an MBA Exchange student at Duke Fuqua School of Business. He has held several positions such as Head of Loyalty at Imerco, Manager e-commerce production, CRM & Omnichannel Development Manager, and Loyalty Programme Manager at TOP-TOY A/S, Customer Development Manager, Project & Analysis Manager, and Project Manager at Coop Danmark, Founder at Carrot ApS, Product Development Manager at mermaid technology a/s, and Product Manager at INSIDE Technology A/S.