Jacob Borup

Jacob Borup is the Director of Loyalty and Systems at Imerco, a leading retail chain in Denmark. Based in Copenhagen, he has a strong background in marketing, predictive analytics, and loyalty programs, which he leverages to enhance customer engagement and retention at Imerco.

Professional Background

• Current Role: As Director of Loyalty and Systems, Jacob is responsible for overseeing the implementation of marketing automation strategies that aim to improve customer loyalty through personalized experiences. His work includes managing the Imerco+ membership program, which offers various benefits such as bonus points and exclusive member offers.13
• Previous Experience: Before his current position, Jacob held roles that focused on e-commerce production and marketing analytics, contributing to his expertise in data-driven marketing strategies.4

Skills and Expertise

Jacob is recognized for his analytical skills and ability to create effective loyalty programs. His approach emphasizes the importance of customer insights and data management to drive profitable marketing efforts.25 He has been instrumental in integrating advanced marketing automation platforms to streamline customer communications and enhance overall customer experience.

Personal Attributes

Colleagues describe Jacob as well-educated and personable, highlighting his strong character and ability to foster positive relationships within the workplace.2

In summary, Jacob Borup plays a crucial role at Imerco by driving initiatives that enhance customer loyalty through innovative marketing strategies and data analytics.