Reedev Taneja

Reedev Taneja is a seasoned professional in data analytics and marketing technology (MarTech), currently serving as Senior Director, Data Analytics & MarTech at TBWA\ Group Singapore. With over 15 years of experience, he specializes in designing and implementing data-driven digital marketing, CRM, loyalty programs, and customer data strategies for leading global organizations, including DirecTV, Singapore Airlines, ExxonMobil, Chanel, and Standard Chartered Bank.13

Previously, Reedev held the position of Director – Analytics & MarTech, APAC at eClerx, where he focused on helping businesses drive growth, enhance customer experience, and improve marketing effectiveness through the integration of business, data, and technology.12 He has also been actively involved in thought leadership within the MarTech space, contributing insights on topics like AI in super-apps and competitive intelligence in retail.45

Reedev is recognized for his expertise in operationalizing omnichannel marketing strategies and fostering a culture of experimentation. His work emphasizes the importance of privacy controls and governance in marketing operations. Additionally, he participates in mentorship programs like the Odyssey Mentoring Program to guide professionals in the field.3