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    Greg Holderfield

    Clinical Professor, Executive Director of the Segal Design Institute - McCormick School of Engineering, Northwestern University

    Greg J Holderfield is a dedicated teacher, mentor, researcher, and human-centered designer, merging creative and critical thinking. He emphasizes design innovation through interactive and engaging experiences, fostering empathy and original solutions. As a faculty member at Northwestern University, he cultivates a studio culture for multidisciplinary collaboration, encouraging curiosity and creative expression. Greg's interests span design thinking, business design, innovation cultures, leadership, and design strategy. His educational background includes a PhD in Education integrating Human-Centered Design and Business, along with degrees from top institutions like Northwestern University, Stanford University, and University of Illinois Urbana-Champaign. Greg has held various leadership roles at Northwestern University, Pentair, Arc Worldwide, and HLB, LLC, showcasing his expertise and passion for design innovation.