Gina Menicucci is a seasoned Senior Marketing Executive with diverse industry experience and a strong track record of building high-performance marketing organizations. Her skills range from design thinking to business acumen, allowing her to guide the development of integrated sales and upstream and downstream marketing strategies. With a focus on enhancing customer experience, she creates loyalty and referral programs, leads generation programs, social media engagement, and marketing campaigns. Gina also has technical skills in Google Analytics, Adobe Marketing Cloud, Microsoft Office Suite, and social media platforms, including LinkedIn, Facebook, and Instagram. She studied Bachelor of Business Administration (BBA) Management and Marketing Management at Pontificia Universidad Católica Madre y Maestra and International Trade at the University of Miami. Gina is a Marketing Manager at Curaleaf and previously worked for REV Group, Inc., Hydraulic Supply Company, and Sofidel S.p.A.