David Cain

David Cain is a seasoned marketing executive with over 25 years of experience in various leadership roles. He is currently recognized for his tenure as the Chief Marketing Officer (CMO) at Lattice, a prominent people management platform, where he served from March 2021 to April 2023. During his time at Lattice, he played a crucial role in tripling the company's annual recurring revenue (ARR) to over $100 million while leading a global marketing team of around 40 employees.1

Professional Background

• Lattice (CMO): Focused on driving business performance for over 5,000 customers globally, including major firms like Slack and Asana.
• PlanGrid (CMO): Prior to Lattice, he was the CMO at PlanGrid, where he helped grow the company from $30 million to over $100 million in ARR, leading to its acquisition by Autodesk in 2019.1
• Autodesk (Head of Marketing): He oversaw the launch of Autodesk Construction Cloud, significantly expanding the marketing team and revenue during his tenure.1
• Marketo (Global Marketing & Operations VP): Contributed to Marketo's growth and successful IPO, establishing it as a leader in B2B marketing technology.1

Skills and Leadership Style

David is noted for his empathetic leadership style, fostering strong relationships with employees and inspiring them to excel. His approach has been instrumental in building high-performing marketing teams across various organizations.12

Current Role

After leaving Lattice, David co-founded ElevenX Talent, a firm specializing in executive search and advisory services, further showcasing his expertise in connecting talent with opportunities in the tech industry.2

David Cain's extensive background and impactful leadership continue to position him as a significant figure in the marketing landscape.