Jeremy Shih

Jeremy Shih is a Senior Consultant at Mediakix, where he has played a significant role in shaping influencer marketing strategies. Previously, he served as the head of marketing at Mediakix, where he emphasized the importance of integrating influencer partnerships into broader marketing campaigns to enhance brand visibility and engagement. Shih has been noted for his insights on how retailers can effectively collaborate with influencers to drive both branding and direct response initiatives.1

In his work, Shih has highlighted the complexities involved in influencer relationships, advocating for a strategic approach that considers the unique characteristics of both macro and micro influencers. He has contributed to discussions on how these partnerships can be leveraged not just for immediate sales but also for long-term brand loyalty and product development.1

Shih's expertise in the influencer economy positions him as a knowledgeable figure in digital marketing, particularly in navigating the evolving landscape of social media and consumer engagement.1